Platforms for B2B marketing automation are now essential for businesses looking to accelerate and streamline their marketing processes, improve pipeline creation, and increase sales. These solutions enable B2B marketers to automate time-consuming tasks like lead scoring and email marketing so that they can concentrate on creating more strategic plans. Choosing the best marketing automation platform for your company may be challenging due to the abundance of possibilities. To help you evaluate the success of your campaigns, we’ve put together a list of the top five B2B marketing automation platforms that provide a range of capabilities like lead generation, lead nurturing, email marketing, advanced analytics, and reporting tools.
HubSpot
HubSpot offers a variety of features and solutions to help marketers organize their efforts and increase productivity. You can track, manage, and convert prospects along the sales funnel with the help of the platform’s lead management, email marketing, marketing analytics, and sales integration features.
Eloqua
Eloqua is an excellent marketing automation tool for B2B companies that aid in achieving business goals. It enables you to make well-informed decisions and improve your tactics for better outcomes. You can create a sizable database of new and existing customers and monitor their interests by observing their online behavior, including how they respond to emails and how often they visit your website.
ActiveCampaign
ActiveCampaign integrates email marketing, automation, and CRM to offer businesses a complete package. You can keep everything in one location because of its all-in-one strategy, which simplifies managing your activities.
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Originally published: 5 Best B2B Marketing Automation Platforms
