AI-driven features across AdTech, PR, and MarTech constantly influence global advertisers and marketers. This is further complicated by the advent of voice search, connected TV (CTV), and the rapid expansion of networks and channels through which to market and advertise….for the uninitiated, this can seem quite complicated or confusing.
Whether you’re a seasoned digital ad or digital marketing veteran, there are still a lot of changes to keep up with; here is a couple to get you started:
Begin with Data Cleansing
One of the significant highlights of AdTech is its ability to help advertisers drive a better personalized digital ad experience to high-value prospects and your broad target audience. The higher your essential target audience engagement with your ads, the better your overall ad and marketing revenue will be. But delivering the right ad to the right person at the right time is much more challenging without the correct data in place.
· Enhancing or cleansing your first-party data involves:
· Elimination of redundant contacts.
· Making each contact’s information more relevant by adding interests and other details.
· Browsing preference (not just confirming their names and email) and more.
Better data parameters open the door for digital advertising teams and marketers to drive more enriched bespoke messaging tactics to deliver targeted ROI and results.
Utilizing Connected TV (CTV) and Streaming Networks
Choice overload with the paradox in streaming platforms for users to choose from; it is important to understand that whoever your target audience is, Since they are engaging with many of those platforms regularly, you need to know where they are among those networks. B2B marketers and B2B advertisers must pay more attention to the increased consumption of streaming services today. The previous year’s ad spending on CTV marked $21B in the US region in itself is a big cue to pick a thing or two from.
The time has come for B2B advertisers to capitalize on this trend and actively reach out to their audience in their preferred channels. CTV already offers a high range of advantages compared to linear TV; while linear TV targets broader demographics, a CTV ad model can be directed at particular users/households.
Driving Ad Success with Voice Search
Mobile and browsing devices of various kinds are becoming increasingly important in an always-on, connected business environment. With over 50% accomplished via smartphone devices and about 20% from that capacity being via voice search, The only time that exists in life is now for digital advertisers to use the best of their AdTech features and discoveries to drive future ad reach and goals.
Advertisers and marketers need to work more closely to redefine core content strategies to include a range of media (not just text articles) while focusing on creating a more conversational and intuitive ad experience for their target market.
Flexible Approach
Digital innovation continuously creates a flux in the B2B ecosystem, so it is crucial that marketers and advertisers adapt to those changes. Using the analytics from existing MarTech and AdTech dashboards to further break down details on where their audience is at, devices they use, and browsing patterns, among other key data points,…
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Originally published: AdTech and Digital Advertising Oscillation
