Sometimes lead generating can appear easy. Simply follow the buyer’s journey and adjust your strategy as necessary. This is true, however there are also situations where a lead can grow disinterested or need some time to consider their options.
Marketers frequently ignore lost leads, but is this the best course of action?
To increase your chances of generating a sale and increase revenue, you must develop a plan to reconnect with the lost leads.
Let’s look at strategies for improving your lead creation and reengaging with lost leads in this article. Just jump in!
Why Are You Losing Leads?
It is undeniable for a company to lose leads. People easily get distracted by one thing or the other and often get confused in the vast realm of the B2B lead generation space. Do not make their confusion your reality and start thinking you’ve lost them. In most cases, it is noticed that you have a high chance of winning these leads back.
For that, you need to understand the reason why people stop exploring your website, unfollow your social media, and leave your mail without reading. Probable reasons can be:
· Cost concerns
· Way too busy
· Communication gap
· You targeting the wrong people
· Content that does not relate
It is crucial to know the reason that led them to lose interest in your company. You can conduct surveys or email them at times like this to see why they backed out. Remember not to pose as if you are trying to make a sale, as the end goal at this stage is to find what factor became the reason to go away.
In some situations, people change their email addresses and phone numbers; you can reconnect with them on social platforms like LinkedIn.
Here is an example of how you can email lost leads with a survey:
Hello [Lead’s Name],
I hope this email finds you well. I wanted to take a moment to express our gratitude for your previous interest in [your product/service]. While we understand that circumstances can change, your feedback remains valuable to us.
We are constantly striving to enhance our offerings and better understand the needs of our potential clients. Would you be willing to take a few moments to share your thoughts through a brief survey? Your feedback will play a pivotal role in shaping our future strategies.
The survey is designed to be quick and should take no more than [estimated time] to complete. Your responses will be kept confidential and will only be used for internal purposes to improve our services.
Here are the survey questions:
· On a scale of 1 to 10, how satisfied were you with the information we provided during our previous interactions?
How Can You Reengage Lost Leads?
Let’s concentrate on the how now that we understand why. You can use these techniques to create a plan to find your lost leads again.
Share Content that Relates
When you generously share relatable content with your lost leads, you empower them with valuable resources to overcome their pain points. This strategic approach not only significantly boosts the likelihood of closing the deal but also nurtures a profound sense of trust in your brand, fostering a fruitful and lasting partnership.
The utilization of trigger events adds another layer of effectiveness to this outreach strategy. By capitalizing on pertinent trigger events, you can seamlessly reconnect with lost leads, tailoring your content to align perfectly with their current needs. This proactive and personalized approach demonstrates your commitment to their success and reinforces the foundation of a strong and enduring client relationship…
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Originally published: Are lost leads lost for good? Not really.
