BANT should be no new term in B2B, standing in 2022. It’s a tried-and-tested methodology that sales reps use to qualify leads. The question here is — how effective is the BANT framework in 2022?
Let’s unravel the BANT framework in detail before we discuss its relevance in today’s market.
What Is BANT?
IBM first developed the BANT framework in the 1950s, and it went on to become quite effective for the organization and others, making the sales process more efficient. BANT is a sales qualification methodology that helps sales reps spot qualified prospects based on the four aspects it stands for — Budget, Authority, Need, and Timing.
Salespeople can use BANT to learn all the relevant information right from the start to filter out unlikely prospects and focus on leads who are a good fit for the products/services. The main objective that BANT helps accomplish is saving time and shortening sales cycles.
As we break down BANT into its individual components, here’s what each of them signifies:
Budget: How much budget is the prospect able and willing to spare on your product/service?
Authority: Is the prospect authorized to make the ultimate decision in this sale?
Need: Does the prospect need your solution?
Timeline: When does the prospect need your solution, and whether or not you can deliver it in the time they need?…
Head over to the full article:
Originally published: How Relevant Is BANT
