Extended reality (XR) is a catch-all name for immersive technologies that includes comparable acronyms such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), as well as others that have yet to be invented.
In the sales area, for example, XR boosts user engagement and successfully closes the transaction with them. Salespeople can substantially boost their sales with the XR solutions available today, providing their toolkit with a much-needed breakthrough. Some businesses use XR to provide their customers a preview of their products or services before they buy them.
Effect of XR (Extended Reality) in 2022 for B2B
65% of companies concentrate on industrial applications, while 37% are working on AR and VR and are primarily focused on consumer markets. Ultimately, the advantages of effectively implementing XR solutions are precise and verifiable in the end. 93% of business users claimed that XR had a favorable effect on their industry. Regarding the use of AR and MR in the business world, 88.4% agreed. (Source: VR Intelligence)
Extended Reality and Immersive experiences in 2023
In the future, extended reality will play an essential role- in human-machine interaction. Future XR applications will be much more accessible and reasonably priced. The technology will be applied in additional industries as XR develops and its range of applications increases.
Video game news site Gamasutra reported that in APAC overall, spending on AR and VR is expected to reach US$31.2 billion by 2023. (Source: Gamasutra)
This anticipated rise is due to a number of variables. First, XR is increasingly being used in training courses for businesses and educational institutions. In the coming future, it is anticipated that the worldwide XR market will expand significantly. The United States, Asia, particularly Japan and China, as well as Europe, Germany, and the United Kingdom, are projected to lead the way in XR innovation. The importance of extended reality will increase over the course of an organization’s whole business cycle.
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Originally published: Extended Reality: A Breakthrough for B2B Marketing
