Your firm is expanding by leaps and bounds, and along with the overwhelming success, your company data is also growing exponentially. So, how can you tackle these loads of information in an efficient manner alongside your marketing requirements?
The solution to this is a martech stack. You might already have one in your company, but when was the last time you checked its efficiency? And more importantly, how can you rebuild your stack if it’s failing you?
Let’s briefly define martech stack and then move on to know the hacks to choose how to build(or improve if you already have one) your martech stack.
What Is a Martech Stack?
A martech stack is an assembly of software and tools marketers use to manage, measure, and optimize their marketing strategies. A martech stack can be a collection of anything from CRMs to social media tools, CDPs, marketing automation software, and more.
Ways to Build Your Martech Stack
Identify Your Needs and Challenges
Identifying your needs from your marketing stack helps you pick out the tools and technology that best aid marketing strategies. Interact with your marketing and sales teams to learn about the challenges they face and note down your immediate and long-term goals — that way, the immense pool of marketing technologies won’t confuse you, and you’d be confident and correct with your choice.
Consider Your Current Martech Stack
There’s no point pouring a hell lot of money for something new only to realize that it doesn’t go hand in hand with what you have now. So, before you invest your invaluable marketing budget in new marketing technologies, consider your existing tools and analyze if or not the new ones would complement those. The tools in your stack need to seamlessly exchange data with each other, so they need to necessarily be compatible among themselves.
What’s Your Martech Stack Budget?
Have a look at your wallet before you go software shopping because it’s futile dreaming about a martech stack you can’t afford. If you’ve already decided on your martech stack budget, you may need to prioritize some software over others and even choose cheaper or free alternatives.
If you’re a small or midsize firm, it’s best to opt for monthly subscriptions, making it easier for you to drop the ones that don’t work out as expected. Also, ensure you precisely determine the number of subscriptions you need for a single software, as most times, your entire team can share a single subscription without any issue.
Research the Tools You Consider for Your Stack
Once you’re clear about the type of tools you need for your martech stack, you need to research those tools in detail. Going through unbiased product curation posts, review articles, etc., helps you get an overall idea of the products’ features and their competitive alternatives too. You can also ask your team to study the products because they’d be the ones using them after all…
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Originally published: How to Create Your Martech Stack Like a Pro
