3D designs and animation are changing the course of marketing tactics, not only in B2C but in the B2B space too. Customers are craving personalization and creativity while B2B marketers are hunting for new ways to make their mark in the market — 3D and AR capabilities are quenching the needs of both.
Near-Perfect Designing
Personalization has taken over the business world, and marketers are trying to leverage it as much as possible to provide tailored experiences to their audience. At times like this, near-perfect 3D designs can act as an efficient way to appeal to and earn new clients.
3D designs make it easier for prospective buyers to understand what the final products would look like and thus consider your brand instead of your competitors who don’t provide such experiences. So, it’s a win-win — you get a competitive edge, and your customers are satisfied.
Captivating Audience With 3D Animation
Video representations work way better than documents explaining the working of a product, and when 3D animation is incorporated into videos, the experience ascends to the best. With 3D animation, you can explain each feature and functionality of your product to your audience, creating a captivating experience and influencing their buying decisions.
Shortened Sales Cycle
Typically, the sales cycle goes like this — sales reps interact with prospects and share product info and various associated functionalities. More often than not, this stretches the sales process and slows it down. With 3D models and animation, as prospects can get a firsthand experience of a product, they are likely to go down the sales funnel much faster, thus resulting in faster conversions. Consequently, sales reps get the time to interact with more prospects,…
Head over to the full article:
Originally published: Perks of Leveraging 3D in the B2B Space
