To provide better client experiences, marketers are implementing a new tactic called email nurturing on demand. What distinguishes it from conventional email nurtures, then?
Read on to discover the remarkable benefits of email nurturing on demand.
What Exactly Are “Email Nurtures on Demand”?
Email nurtures on demand refer to complete email nurture sequences that you host on your B2B company’s website. So, your prospects can access the entire nurture at one go instead of awaiting your drip emails in their inbox.
Although this sounds like blog content, it’s a bit different. Email nurtures take your prospects on a journey by bridging the knowledge gaps with relevant product info. This strategy works great in today’s hyper-customer-focused marketing campaigns as opposed to the conventional email nurture model.
Limitations of Traditional Email Nurtures
Just think of it this way — how many times a day do you go through a nurture email? You surely can’t get the answer above two or three, right? So how can you expect your prospects to read all of your nurture emails on a daily basis? So, there’s no point in sending a dozen nurture emails if 10 of them go unread. Additionally, drip campaigns break the continuity of the information you’re trying to convey to your prospects.
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Originally published: Significance of Email Nurtures on Demand in Present B2B Context
