Email marketing has been a staple in B2B marketing strategies for years, but with advancements in technology and changing consumer behaviors, the future of email marketing is constantly evolving. Email marketing has become an essential part of any B2B marketer’s toolkit in today’s digital landscape. Email generates $36 for every $1 spent(snov.io).
In 2023, an average of 347.3 billion emails are sent and received per day- a 4.3% increase from the previous year, and it’s forecasted to increase further by a similar margin in 2024-hitting 361.6 billion(snov.io).
In this blog, we will explore the latest trends in B2B email marketing, which will determine the future and help businesses to connect with their target audience and drive growth.
Trends in B2B Email Marketing
Following are some trends which have gain traction in email marketing
The Resurrection of Email Newsletter
One particular strategy has proved to be a game changer for email marketing. Email newsletters have resurrected itself to become one of the most successful strategies for email marketing. 40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy(snov.io). Email newsletters are one of the best tools for lead building and nurturing. You can engage with your customers personally without sounding too salesy.
Email newsletters are a great way to communicate and maintain relationships with customers. With personalized messages and relevant content, you can establish trust with your audience. You can drive business by promoting your products and services and nurture a hesitant customer by offering discounts or special promotions. It also helps in building trust by showcasing previous customer success stories.
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Originally published: Trends that Will Determine the Future of B2B Email Marketing
